Purple Cow is all about
being remarkable

 

When I say remarkable, I mean just that...

It's worth talking about.

It's about companies and individuals,
successful and not-yet-successful
who made the scary choice
to be remarkable.

 

If you keep making average products for average people, you're going to fail.

 

 

It's less risky to be risky. It's not safe to be safe.

 

 

The most reliable way to succeed today is to stay away from the middle.

 

 

Stop trying to slap marketing onto something after it's done.

 

 

As a result of doing something wonderful, out of the ordinary, or just plain wierd, Purple Cows managed to create a product worth talking about.

 

 

There's no money left in the middle anymore.

 

 

Average products for average people are rapidly becoming commodities. Sure, you can get big that way, but you'll make less money and have less fun.

 

 

DOES A DOCTOR NEED TO BE
PURPLE?

< An excerpt from Seth Godin's '99 Purple Cows' >

In the old days, once you were done with medical school, you were set. In India, just as in the U.S., there were too many patients and not enough good doctors.

Today, of course, it's a different story. Doctors are closing their practices or trying to figure out how to pay the malpractice insurance.

Dr. Mani Sivasubramanian doesn't have that problem. He's as busy as he wants to be.

Dr. Sivasubramanian didn't follow his remarkable path in order to find clients, of course. He did it because he's always wanted to help sick kids have a chance at life. He saw a way to do it better when the Internet came to India, where he lives. Rapidly gaining expertise in e-zine publishing and marketing, he chose to target the folks who talk to other folks - many, many of them - to spread the message about heart birth defects to a far wider audience than he could reach on his own.

A few months ago, he spread the word about Congenital Heart Defects Awareness Day (on Feb. 14 of course), and sent his message to almost half a million people by featuring it on twelve high-volume mailing lists.

Better still, he's had close to 12,000 people sign up for something he calls a Chain of Love, which will help a poor child undergo a life-saving heart operation.

Heart surgeons are marketers, too.

 

 

Remarkable is in the eye of the beholder. If the target market
wants to hear about it and wants to talk about it,
then it's remarkable. Then it's a Purple Cow.

 

 

Write To Us - Email-A-Purple-Cow@b--Different.com